Powerful Social Advertisements

Posted on Other Stuff 18

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.

Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

Torture Victims Are People Just Like You And Me

Torture Victims

Advertising Agency: Advico Y&R, Zurich, Switzerland

Stop The Violence: Don’t Drink And Drive

Don’t Drink And Drive

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Premature Ending: “If you smoke, statistically your story will end 15% before it should.”

Premature Ending

Advertising Agency: Iris, London, UK

World Wide Fund For Nature: Frightening vs. More Frightening

World Wide Fund For Nature

Advertising Agency: DDB&CO., Istanbul, Turkey

Your Skin Color Shouldn’t Dictate Your Future

Your Skin Color Shouldn’t Dictate Your Future

Your Skin Color Shouldn’t Dictate Your Future 2

Advertising Agency: Publicis Conseil, Paris, France

Deforestation Continues With The Turn Of A Page

Deforestation Continues With The Turn Of A Page

Advertising Agency: LINKSUS, Beijing, China

Unhate

Unhate

Unhate 1

Advertising Agency: Fabrica, Italy

Elm Grove Police Department: Slower Is Better

Slower Is Better

Advertising Agency: Cramer-Krasselt, Milwaukee, USA

Save Paper – Save The Planet

Save Paper – Save The Planet

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

Air Pollution Kills 60.000 People A Year

Air Pollution

What We See When You Smoke

What We See When You Smoke

Advertising Agency: JWT, Atlanta, USA

Animal Anti-Cruelty League: That’s Not A Football

Animal Anti-Cruelty League

Advertising Agency: Lowe Bull, Cape Town, South Africa

Bangalore Traffic Police: Don’t Talk While Driving

Don’t Talk While Driving

Don’t Talk While Driving 2

Advertising Agency: Mudra Group, India

Distracted Driving: Think Of Both Sides

Distracted Driving

Advertising Agency: Red Pepper, Ekaterinburg, Russia

Every 60 Seconds a Species Dies Out. Each Minute Counts

Every 60 Seconds a Species Dies Out

Advertising Agency: Scholz & Friends, Berlin, Germany

Sexual Predators Can Hide In Your Child’s Smartphone

Can Hide In Your Child’s Smartphone

Advertising Agency: Herezie, Paris, France

Smoking Causes Premature Aging

Smoking Causes Premature Aging

Advertising Agency: Euro RSCG Australia

You’re Not A Sketch. Say No To Anorexia

Say No To Anorexia

Advertising Agency: Revolution Brasil

Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now

Stop Child Abuse Now

“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)

Global Action In The Interest of Animals: Plastic Bags Kill

Plastic Bags Kill

Advertising Agency: BBDO Malaysia, MALAYSIA, Kuala Lumpur / Advertising Agency: Duval Guillaume, Belgium

Tailgating Isn’t Worth It. Give Trucks Room

Give Trucks Room

Advertising Agency: Amélie Company, Denver, Colorado, USA

Sleepiness Is Stronger Than You. Don’t Drive Sleepy

Don’t Drive Sleepy

Advertising Agency: BBDO Bangkok, Thailand

See how easy feeding the hungry can be?

See how easy feeding the hungry can be

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa

Causing Cancer By Yourself

Causing Cancer By Yourself

Advertising Agency: Dentsu, Beijing, China

Deforestation And The Air We Breathe: Before It’s Too Late

Deforestation And The Air We Breathe

Advertising Agency: TBWA\PARIS, France

The Prvention Beer Mug: Please Don’t Lose Control Over Your Drinking

Please Don’t Lose Control Over Your Drinking

Advertising Agency: EURORSCG Prague, Czech Republic

Breast Cancer Awareness Bra

Breast Cancer Awareness Bra

Advertising Agency: Bolero, Fortaleza, Brazil

UN Women: Auto-Complete Shows Perceptions Of Women

UN Women

UN Women 2

Advertising Agency: Ogilvy & Mather, Dubai, UAE

Don’t Buy Exotic Animal Souvenirs

Don’t Buy Exotic Animal Souvenirs

Advertising Agency: LOWE GGK, Warsaw, Poland

Animal Abuse And Shelters: Same Pet, Different Owner

Animal Abuse And Shelters

Animal Abuse And Shelters 2

Advertising Agency: TBWA-Santiago Mangada Puno, Philippines

Buckle up. Stay alive

Buckle up. Stay alive

Advertising Agency: Lg2, Quebec, Canada
Don’t Drink And Drive