Powerful Social Advertisements
Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.
A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.
Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.
Torture Victims Are People Just Like You And MeAdvertising Agency: Advico Y&R, Zurich, Switzerland
Stop The Violence: Don’t Drink And DriveAdvertising Agency: Terremoto Propaganda, Curitiba, Brazil
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”Advertising Agency: Iris, London, UK
World Wide Fund For Nature: Frightening vs. More FrighteningAdvertising Agency: DDB&CO., Istanbul, Turkey
Your Skin Color Shouldn’t Dictate Your FutureAdvertising Agency: Publicis Conseil, Paris, France
Deforestation Continues With The Turn Of A PageAdvertising Agency: LINKSUS, Beijing, China
UnhateAdvertising Agency: Fabrica, Italy
Elm Grove Police Department: Slower Is BetterAdvertising Agency: Cramer-Krasselt, Milwaukee, USA
Save Paper – Save The PlanetAdvertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Air Pollution Kills 60.000 People A Year
What We See When You SmokeAdvertising Agency: JWT, Atlanta, USA
Animal Anti-Cruelty League: That’s Not A FootballAdvertising Agency: Lowe Bull, Cape Town, South Africa
Bangalore Traffic Police: Don’t Talk While DrivingAdvertising Agency: Mudra Group, India
Distracted Driving: Think Of Both SidesAdvertising Agency: Red Pepper, Ekaterinburg, Russia
Every 60 Seconds a Species Dies Out. Each Minute CountsAdvertising Agency: Scholz & Friends, Berlin, Germany
Sexual Predators Can Hide In Your Child’s SmartphoneAdvertising Agency: Herezie, Paris, France
Smoking Causes Premature AgingAdvertising Agency: Euro RSCG Australia
You’re Not A Sketch. Say No To AnorexiaAdvertising Agency: Revolution Brasil
Neglected Children Are Made To Feel Invisible. Stop Child Abuse Now
“To dramatize the issue of neglect, we placed mannequins dressed as children behind billposters. When the inevitable happened, we revealed a second message.” (Australian Childhood Foundation, JWT Melbourne)