Hello Kitty’s newest friend is an egg named Gudetama

The latest character to join the Sanrio family, the Japanese lifestyle brand behind Hello Kitty, isn’t a cuddly animal, or even a living creature. It’s an egg named Gudetama. The company just released a short film (which can be seen below) featuring the little egg. In it, an egg shell is cracked open and out pops Gudetama, a glob-like creature with arms and legs.

Gudetama is pictured fried on rice, as tomago sushi and dripping from a cracked egg. He’s whiny, always has a face of despair, and according to the Sanrio release on the little guy, is “unmotivated.” His attitude is related to the fact that he only exists to be eaten. And Gudetama is already on Twitter, with pictures of him on a plate of rice with the caption “impossible, oh.”

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